Roberto Cavalli was born in Florence, Tuscany. His grandfather, Giuseppe Rossi, was a member of the Macchiaioli Movement, whose work is exhibited in the Uffizi Gallery. Cavalli decided to enroll at the local Art Institute, concentrating in textile print. While still a student, he made a series of flower prints on knit that caught the attention of major Italian hosiery factories.

In the early 1970s, he invented and patented a revolutionary printing procedure on leather, and he started creating patchworks of different materials. He debuted these techniques in Paris, immediately getting commissions from the likes of Hermès and Pierre Cardin. At age 30, he presented his first namesake collection at the Salon for Prêt-à-Porter in Paris. He brought it to the catwalks of the Sala Bianca of Palazzo Pitti in Florence, and later on those of Milano Collezioni jeans made of printed denim, intarsia leathers, brocade and wild prints. He then opened his first boutique in 1972 in Saint-Tropez.

How Roberto Cavalli has inherited a natural sense for beauty and success is clear to anyone! What really captured the general attention of his Maison was its extraordinary capacity for coming up with a number of new ideas which he introduced in every sector of the fashion process: prints, colors and materials. It was therefore impossible for him not to gather a huge success, which in a few years was able to obtain every form of recognition by the international critic.