PRADA is a high-end Italian fashion label designed by Miuccia Prada, specializing in luxury goods for men and women: ready-to-wear, leather accessories, shoes, and luggage and hats. Founded in 1913 in Milan as a leathergoods shop, the PRADA label was taken in by designer Miuccia Prada in 1989 and transformed into the luxury goods fashion house recognized today. PRADA is considered one of the most influential clothing designers in the fashion industry. The label is synonymous with opulence and quality, and is widely regarded as a status symbol.