A|X Armani Exchange was launched in 1991 in the U.S. The label created by Giorgio Armani is known for its provocative ad campaigns and popularity among young Hollywood pop culture. Armani Exchange designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Considered the most accessible Giorgio Armani brand, Armani Exchange is moderately priced in the general market, with average prices under $100.

Armani Exchange products are available exclusively in 231 stores in 26 countries and on the brand's website.

In 2012, Armani Exchange will continue its expansion with stores opening on St. Catherine Street in Montreal, Dolphin Mall in Miami, Millenia Mall in Orlando, Mall del Norte in Laredo, Christiana Mall in Delaware, Stonestown Galleria in San Francisco, and many more domestic and international locations.